INTRODUCTION
If you are running a crypto project right now, you have probably noticed something strange. KOL placements are cheap. You can get videos for $200 to $500. At first glance, this looks like an opportunity. It is not. It is a signal that the market has been flooded—not with better creators, but with more creators. Most of these new KOLs are faceless channels, AI-generated voices, and high-volume content systems. Some are real people using AI to scale; others are fully automated. The result is the same: more content and less trust .
This is where most projects get misled. They see views, uploads, and engagement numbers—but a large part of this ecosystem is built on inflated metrics. Bought views, artificial engagement, and recycled content. If you have not been burned by this yet, you will. And when it happens, it will look like a good campaign on paper and a failure in reality